Primary Responsibilities

Strategy and Planning

• Strategic brand marketing leader for the company
• Plan integrated marketing strategies to drive business objectives and brand awareness with employees, sales reps, channel partners and customers
• Prepare and manage the digital marketing budget on a quarterly and annual basis, allocating funds to deliver a clear return on investment

Data Management and Strategy

• Support of Product Data Enrichment (Syndication) for website and Distributor Partner support
• Build a modern, efficient and scalable marketing technology stack (CRM, CMS, PIM, e-commerce, etc.) that integrates with Solve’s ERP (Epicor Prophet 21)
• Identify and manage key data/syndication partners and platforms; manage system integrations
• Closely coordinate marketing technology efforts with Solve IT, Operations and Engineering

Marketing Execution and Management

• Coordinate marketing strategy and execution with external marketing partners
• Manage implementation of marketing projects and campaigns from ideation to execution – e.g. digital, social, email, content, collateral, case studies, etc.
• Coordinate meetings, open houses, networking events and staff activities
• Manage trade show strategy and participation – some travel required (up to 10%)
• Effectively manage and leverage brand identity and design standards; maintain branded promotional items inventory
• Measure and report on the performance of marketing projects and campaigns; gain insight and assess results against goals

Role Requirements

Strengths and Skills

• Proven experience in identifying target audiences and leading cross-channel marketing campaigns that engage, educate and motivate
• Up-to-date with current tools and best practices in digital marketing and measurement – SEO, PPC, digital/inbound marketing, content marketing, e-commerce, etc.
• Working knowledge of web and analytics tools – e.g., CRM, CMS, Marketing Automation, Email, Analytics, etc.)
• Analytical + creative thinker with excellent communication and interpersonal skills
• Aptitude with data and numbers – making sense of metrics, processing information with spreadsheets and other tools
• Advanced working knowledge of Microsoft Suite (Word, Excel, PowerPoint, Publisher)
• Experience with graphic design a plus – including working knowledge of Adobe Suite (Photoshop, InDesign, XD)
• Ability to manage multiple projects/suppliers and establish clear goals and accountabilities to ensure successful delivery (on time, within budget, meeting KPIs)
• Demonstrable experience in both teamwork and managing projects individually
• Excellent presentation and communication skills
• Strong attention to detail

Education and Experience

• Bachelor’s degree in Marketing, Communications, Data Science or related field
• 5+ years purchasing/strategic sourcing experience along with 3+ years relevant supply chain experience
• Experience in bearings and power transmission preferred but not required
• Strong preference for international sourcing experience
• Knowledge of the legal terminology and language related to supplier and/or vendor agreements and contracts